Charting the Course eBook

Marketing Fundamentals Every CEO Should Know

Are you tired of being in the dark about your own marketing?

This guide is your blueprint.

Written for business owners, founders, and CEOs who are done outsourcing their confidence to agencies and freelancers, this book gives you everything you need to lead your company’s marketing — even if you’re not a marketer.

This isn’t theory. It’s a strategic system.

Inside, you’ll learn:

• How to define your offer, audience, and marketing channels with clarity
• How to run research-backed surveys that actually inform strategy
• What growth marketing really means and how to build high-performing funnels
• How to budget, hire, scale, and lead without becoming the bottleneck
• How to interpret metrics and measure what matters
• How to build a tech stack that supports your goals without bloat
• How to avoid common marketing traps and confidently scale

Whether you're just getting started or looking to bring structure to a scattered marketing function, this guide will show you how to turn marketing from a guessing game into a predictable growth engine.

Bonus: Comes with a complete glossary of real-world marketing terms, examples, and checklists — no fluff, no jargon.

Perfect for:
✔️ Founders & CEOs
✔️ Small business owners
✔️ Startups scaling past product-market fit
✔️ Anyone tired of being overcharged and underinformed by marketing “experts”

Take back control. Lead with clarity. Grow on your terms.